Okay — It's Time To Get Serious About Your Company Culture!
Culture is a common buzzword in today's modern office and, like most buzzwords, it gets a lot of usage, often without much thought. So, you may be left wondering, "What does company culture really mean, and why should I care?"
As defined by Wikipedia, organizational culture " encompasses values and behaviors that contribute to the unique social and psychological environment of an organization." To sum it up, company culture is simply the combination of your company's vision, values, norms, systems, language, and habits in action.
While you accepted your role within your small-to-midsized business (SMB), you may not have realized that doing so also meant accepting responsibility for defining and maintaining your company culture. In today's competitive business landscape, where disruption has become almost as common as remote workforces, it's vital to build and maintain a company culture which is suitable to you, your employees and your industry. Since your culture is essentially the living, breathing soul of your business, it must be consistent throughout the entire organization. Therefore, it is important that it is clearly defined.
Read on to learn about these three steps for defining your company culture:
- Evaluate Your Company's Culture
- Attract Talent Which Reflects Your Culture
- Plan For the Future