The Meridian Blog: Tech News, Tips & More for SMB and Enterprise Environments

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3 Steps to Defining and Maintaining Your SMB's Company Culture

Jasmine Lancaster

Posted by Jasmine Lancaster
Tue, Feb 02, 2016

Okay — It's Time To Get Serious About Your Company Culture!

Culture is a common buzzword in today's modern office and, like most buzzwords, it gets a lot of usage, often without much thought. So, you may be left wondering, "What does company culture really mean, and why should I care?"

As defined by Wikipedia, organizational culture " encompasses values and behaviors that contribute to the unique social and psychological environment of an organization." To sum it up, company culture is simply the combination of your company's vision, values, norms, systems, language, and habits in action.

While you accepted your role within your small-to-midsized business (SMB), you may not have realized that doing so also meant accepting responsibility for defining and maintaining your company culture. In today's competitive business landscape, where disruption has become almost as common as remote workforces, it's vital to build and maintain a company culture which is suitable to you, your employees and your industry. Since your culture is essentially the living, breathing soul of your business, it must be consistent throughout the entire organization. Therefore, it is important that it is clearly defined.

RELATED: Mobility and Cloud Computing: a Natural Fit, but Enterprise Policy Needed

Read on to learn about these three steps for defining your company culture:

  1. Evaluate Your Company's Culture
  2. Attract Talent Which Reflects Your Culture
  3. Plan For the Future
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Business Continuity Planning: Don't settle for satisficing

Jasmine Lancaster

Posted by Jasmine Lancaster
Tue, Jan 12, 2016

When choosing or creating a business continuity plan suitable for your organization, “satisficing” is not a viable option.

Simply put, satisficing is accepting an available option as satisfactory. The trouble with that is, when your business continuity plan only reaches satisfactory levels, you are choosing to sacrifice your company’s ability to deliver products or services in the event of a disaster or disruptive incident. So, when thinking of your company’s long-term success and all of the hard work that was put into it, settling for satisficing could be disasterous.

Read on for ways you can protect your data and choose the best partner to assist in creating an ideal business continuity plan for your organization.

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The Top 5 Most Popular Office Technology Blog Posts of 2015

Jasmine Lancaster

Posted by Jasmine Lancaster
Tue, Jan 05, 2016

As we spring into the New Year, one of the best ways to ring in 2016 is to recap a few of the most popular posts published on our blog in the previous year. 2015 brought many successes and steady growth for the Meridian family. We showcased everything from ways small to midsized businesses can benefit from vCIO services, techniques that allow your business to “go green” to ensure environmental sustainability, along with a host of other blogs, which gave comprehensive access to information that could benefit you and your organization.

Most of our blog posts are aimed at answering questions we commonly hear from clients and prospects. Read on to take a look at the five most popular blog posts of 2015 — you may just find some answers to questions you've been wondering about, or ones you haven't even thought of yet!

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Best Practices for Secure, Responsible Disposal of Computers & Devices

Jasmine Lancaster

Posted by Jasmine Lancaster
Wed, Dec 23, 2015

Many people will purchase or receive new computers and devices this holiday season. In fact, according to ForbesIDC predicts the worldwide smart connected device market will accelerate past 2 billion units by the end of 2015. If you're among the lucky owners of new computers and devices this year, you or your company may be planning to get rid of the old computers or devices, which have been replaced by newer versions. If so, I urge you to do so with caution!

Along with a collection of potentially harmful toxins, computers and other connected devices house vital information including passwords, registration numbers, account information, addresses, telephone numbers, and a host of other private information. Your hard drive is a goldmine for identity thieves and it is important to use proven methods to wipe this data from existence, before disposing of devices. Simply throwing the devices or their hard drives away could potentially cause more harm than good.

Below, we reveal the proper techniques to dispose of computers and devices, guard against identity theft, and protect the environment:

  1. Backup significant files and information
  2. Sanitize your hard drive
  3. Dispose of your computer

Read on to learn more about each step.

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4 of My Favorite Marketing Channels for Small Businesses on a Budget

Jasmine Lancaster

Posted by Jasmine Lancaster
Thu, Oct 01, 2015

As we all know, marketing is vital to the success of any business. The way a company is marketed creates its brand personality and determines how the world will view the company, as a whole.

SMAC is the idea that four technologies —Social, Mobile, Analytics and Cloud — are currently driving business innovation. These emerging technologies are creating huge disruption throughout countless industries. For example, Uber and Lyft's success leveraging SMAC has not only disrupted the transportation industry, but also related industries such as insurance and manufacturing.

The most important thing to note is that while SMAC does impact specific industries, it is also proving to be disruptive to traditional business practices. This includes the proven methods businesses have relied on for decades to market and promote their brands, products and services. For most big brands, this disruption is more of an inconvenience or a challenge than an issue. Why? Because they have ample resources to set, or at least keep up with, the pace. On any given day, a large company's marketing budget can easily stretch into millions of dollars, if not billions.

What if you don’t have that kind of money? No Problem! There are several ways to leverage disruption, promote your business, and expand your clientele without emptying your pockets. 

Below are my top four favorite marketing channels for small businesses:

  1. Social Media
  2. Email
  3. Referral Programs
  4. Business Partnerships

Let’s take a closer look at each of these options, shall we?

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News, best practices and more to help you get the most out of your office technology. Whether you're an SMB owner who wears a lot of hats, or an enterprise IT director, facilities manager or just someone who wants to work smarter — this blog has the resources you need to maximize the business impact of all your tech investments. Be sure to subscribe to receive email updates about new posts!

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