As we all know, marketing is vital to the success of any business. The way a company is marketed creates its brand personality and determines how the world will view the company, as a whole.
SMAC is the idea that four technologies —Social, Mobile, Analytics and Cloud — are currently driving business innovation. These emerging technologies are creating huge disruption throughout countless industries. For example, Uber and Lyft's success leveraging SMAC has not only disrupted the transportation industry, but also related industries such as insurance and manufacturing.
The most important thing to note is that while SMAC does impact specific industries, it is also proving to be disruptive to traditional business practices. This includes the proven methods businesses have relied on for decades to market and promote their brands, products and services. For most big brands, this disruption is more of an inconvenience or a challenge than an issue. Why? Because they have ample resources to set, or at least keep up with, the pace. On any given day, a large company's marketing budget can easily stretch into millions of dollars, if not billions.
What if you don’t have that kind of money? No Problem! There are several ways to leverage disruption, promote your business, and expand your clientele without emptying your pockets.
Below are my top four favorite marketing channels for small businesses:
- Social Media
- Referral Programs
- Business Partnerships
Let’s take a closer look at each of these options, shall we?